在外貿(mào)職場(chǎng)中，客戶(hù)聯(lián)絡(luò)的渠道方式很多，其中業(yè)務(wù)郵件就是客戶(hù)聯(lián)絡(luò)的重要方式之一。

外貿(mào)職場(chǎng)中的業(yè)務(wù)郵件交流，不僅能幫助我們做好日常話題交流，還有助于了解雙方樣品收寄情況，同時(shí)，還可以跟蹤洽談?dòng)唵卧斍椤?/p>

正因?yàn)槿绱?，外貿(mào)人對(duì)客戶(hù)發(fā)出的每一封業(yè)務(wù)郵件都應(yīng)該被認(rèn)真對(duì)待，從公司和客戶(hù)的利益角度去考慮，深思熟慮，準(zhǔn)確表達(dá)公司的態(tài)度和立場(chǎng)，最后再傳遞給客戶(hù)。

盡管如此，外貿(mào)人寄出的開(kāi)發(fā)信和業(yè)務(wù)郵件，依舊部分有去無(wú)回甚至杳無(wú)音訊，那我們?cè)撊绾螒?yīng)對(duì)呢？

有沒(méi)有實(shí)用性強(qiáng)的外貿(mào)業(yè)務(wù)郵件模板呢？

一、客戶(hù)表示要到訪，如何確認(rèn)聯(lián)絡(luò)？

如果客戶(hù)表示要來(lái)訪中國(guó)并準(zhǔn)備去看你們廠房時(shí)，這表明客戶(hù)已經(jīng)對(duì)你們有所信任了。這時(shí)候要注意，國(guó)外客戶(hù)和國(guó)內(nèi)客戶(hù)的聯(lián)絡(luò)方式不同，激動(dòng)時(shí)不要忘記提早發(fā)郵件給對(duì)方確認(rèn)彼此聯(lián)絡(luò)方式！

Dear ***,

I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!

Could you please give me your time schedule and cell phone number? We'll arrange to pick you up from the airport!

My cell phone is ***. Please call me if any questions. Thank you very much!

Best regards,

Dale

二、發(fā)開(kāi)發(fā)信后客戶(hù)沒(méi)回應(yīng)，如何適當(dāng)催促？

當(dāng)客戶(hù)許久沒(méi)有回復(fù)你的郵件時(shí)，你可以寫(xiě)新的業(yè)務(wù)郵件適時(shí)催促，選擇恰當(dāng)?shù)闹芷诎l(fā)送過(guò)去。內(nèi)容寫(xiě)得委婉一些，同時(shí)把你上次寫(xiě)給他的郵件放在下面。如果他依舊未回復(fù)，那就再次重新發(fā)一遍，上面加上大寫(xiě)的紅色或者粗體的“RE-SEND?。?！”最后，如果還是沒(méi)消息，就打電話吧。

Dear ***,

I'm sorry to trouble you again!

Please find my mail below. Could you please kindly check by return as soon as possible before May? Because we'll be on holiday from May.1st to 3rd.

Thank you in advance!

Kind regards,

Dale

三、客戶(hù)嫌價(jià)格高時(shí)，如何準(zhǔn)確應(yīng)對(duì)？

建議你從行業(yè)情況和政策上，讓對(duì)方知道你的價(jià)格沒(méi)有報(bào)高，不是人家一說(shuō)便宜點(diǎn)，你嗖一下給人家少了一半價(jià)格。你可以嘗試改變產(chǎn)品規(guī)格，比如包裝由好的調(diào)整為次的，長(zhǎng)度稍改短點(diǎn)，重量要少一點(diǎn)，或者功率低點(diǎn)。

Dear ***,

Thank you so much for your kind mail!

Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you please accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc.

Please don't worry about the quality. Price is important, but quality counts for much more!

Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved!

All the luminosity and the body look the same! I think it's workable for both of us. Any comments?

Best regards,

Dale

四、客戶(hù)死命砍價(jià)時(shí)，如何有效回復(fù)？

在客戶(hù)拼命砍價(jià)之際，切勿一下子給人家打個(gè)底價(jià)。你可以用采購(gòu)數(shù)量來(lái)給他打個(gè)小折，這樣就算價(jià)格稍低，也可以從數(shù)量上補(bǔ)點(diǎn)回來(lái)。

Dear ***,

Thank you for your kind mail!

Please find the re-checking the price as follows:

1) Super grade, USD***, give you a special discount of 2%

2) A grade, USD***, similar as super grade, but price much more competitive.

Hope we can deal. Thank you!

Kind regards,

Dale

五、客戶(hù)要價(jià)太低時(shí)，如何給予建議？

通過(guò)你和客戶(hù)一段時(shí)間的協(xié)商后，客戶(hù)報(bào)價(jià)依舊太低做不了。那么，建議你給客戶(hù)一些可選擇的方案，因?yàn)樘峁?duì)比性方案，可適當(dāng)降低客戶(hù)的敵意，方便客戶(hù)做出退讓性選擇。

Dear kelvin,

Thank you very much for your kind mail! But unfortunately, this price also unworkable for us.

I sincerely hope to have business with you, please realize our position. 2 suggestions as below:

1) everything keep the same, EUR2.45/pc, C&F air Stockholm

2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm

Comments, please. Thank you!

Best regards,

Dale

六、寄樣品運(yùn)費(fèi)讓對(duì)方出，如何委婉回復(fù)？

考慮到樣品是對(duì)方所需，如果寄樣品的費(fèi)用由對(duì)方出，那么你方就可以更多地節(jié)約成本。這時(shí)候，寫(xiě)一份委婉郵件讓對(duì)面樂(lè)意付費(fèi)很重要。記住，語(yǔ)言要客觀委婉，表達(dá)為對(duì)方考慮，語(yǔ)句中略帶提示。

Hi ***,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you please give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll inform you the tracking number after parcel picked!

Please contact me if further questions. Thank you!

Kind regards,

Dale

七、買(mǎi)賣(mài)不成情誼在，拒單后如何寫(xiě)感謝信？

很多時(shí)候，一筆訂單并不是一次談判能成的。如果最后的結(jié)果是，客戶(hù)明確對(duì)你說(shuō)他的訂單下給別人了，這時(shí)候就是真正顯示風(fēng)度的時(shí)候了，國(guó)外客戶(hù)對(duì)這點(diǎn)尤其看重。這時(shí)也適當(dāng)發(fā)封信感謝一下吧，根據(jù)數(shù)據(jù)顯示，此類(lèi)感謝信會(huì)存在一定的幾率打動(dòng)客戶(hù)，再次與你進(jìn)行新的合作！

Hi ***,

Thank you so much for your kind mail! I appreciate!

We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you have another chance in the near future, please keep me posted! It's my pleasure to be on service of you!

By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you!

Thanks and best regards，

Dale