陳靜怡1 黃美嬌1 呂慶華21.福建商學(xué)院工商管理學(xué)院2. 華僑大學(xué)工商管理學(xué)院摘要：智慧養(yǎng)老服務(wù)生態(tài)的踐行落地離不開多元主體的共創(chuàng)共融?；诜?wù)生態(tài)系統(tǒng)理論，構(gòu)建“老年用戶-數(shù)字支撐平臺-養(yǎng)老服務(wù)企業(yè)”三方演化博弈模型并引入政府干預(yù)，推演并驗證了各參與主體穩(wěn)定策略的演化過程和影響因素。研究表明：政府作為養(yǎng)老服務(wù)生態(tài)的重要調(diào)節(jié)力量，可通過優(yōu)質(zhì)營商環(huán)境打造、數(shù)字技術(shù)設(shè)備引入、合理獎懲機制實施、聲譽評價體系和動態(tài)監(jiān)管網(wǎng)絡(luò)踐行，助力整體智慧養(yǎng)老服務(wù)生態(tài)走向多方合作共贏的穩(wěn)定進階狀態(tài)。關(guān)鍵詞：智慧養(yǎng)老;數(shù)字技術(shù);服務(wù)生態(tài)系統(tǒng);三方演化博弈;政府干預(yù) 基金資助：福建省自然科學(xué)基金項目(2023J011150)； 福建省社會科學(xué)規(guī)劃重點項目(FJ2021A016)；2023年福建省大學(xué)生創(chuàng)新訓(xùn)練項目（S202311313035）Evolutionary
Game Analysis of Smart Elderly Service Ecosystems in a Digital
Context CHEN Jingyi1, Huang Meijiao1,Lü
Qinghua21.Department of Business Administration of Fujian
Business University; 2.Department of Business Administration of Huaqiao
UniversityAbstract:The practice of
elderly service ecological cannot be separated from the co-creation and
integration of multiple subjects. Based on the theory of service ecosystem, we
constructed a tripartite evolutionary game model of 'elderly users -
digital support platform - senior care service enterprises' and introduced
the government intervention, and deduced and verified the dynamic evolution
process and influencing factors of the stabilization strategies of each participating
subject. The study shows that the government, as an important regulator of the
elderly service ecosystem, can help the overall smart elderly service ecosystem
to move towards a stable and win-win situation through the creation of a
high-quality business environment, the introduction of digital technology and
equipment, the implementation of reasonable rewards and penalties, the
reputational evaluation system, and the practice of a dynamic regulatory
network.Key words:smart elderly service; digital technology;
service ecosystem; three-way evolutionary game;government intervention
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